CONTENT MARKETING

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”.

Content marketing is the strategic creation and distribution of value-driven, engaging content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Key elements include defining your target audience, developing a compelling content strategy based on the customer journey, creating a variety of content types (e.g., blogs, videos, podcasts) that offer value, promoting that content across relevant platforms, and measuring results to build trust, authority, and loyalty.

We created the How To Do Better Content Marketing series of workshop to help marketers get a deeper understanding of their businesses, customers, and sales lifecycle in order to surgically create content that adds value across the board.

"Content is the present – and future – of marketing" Ready to learn more? We can help you through this workshop.

What is Content Marketing?

Strategic Value:

It's a strategic marketing approach focused on delivering value to an audience rather than directly selling. 

Audience-Centric:

The content is created with the ideal customer in mind, addressing their needs, pain points, and interests. 

Building Relationships:

The goal is to build trust, authority, and loyalty by providing helpful and inspiring information, which leads to increased brand awareness and customer engagement. 

Key Stages & Elements:

1. Strategy & Planning:

Identify Your Target Audience: Understand their needs and pain points to know what content will resonate with them. 

Define Your Brand Voice: Establish a consistent tone that reflects your brand. 

Map to the Buyer Journey: Create content for each stage: Awareness, Consideration, Conversion, and Retention. 

2. Content Creation:

Focus on Value: Provide educational, engaging, or inspiring content that answers questions and solves problems. 

Content Types: Use a mix of formats like blog posts, videos, podcasts, infographics, social media posts, and newsletters. 

Consistency: Regularly produce and post content to maintain audience engagement. 

3. Content Promotion & Distribution:

Multi-Channel Approach: Distribute content across various platforms where your audience spends their time, such as social media, websites, and streaming services. 

Calls to Action (CTAs): Include clear CTAs in your content to guide the audience toward the next desired action. 

4. Measurement & Optimization:

Track Performance: Monitor key metrics to understand what content is effective. 

Iterate & Improve: Use performance data to refine your strategy and create even more effective content. 

How it Works:

• Content marketing builds long-term results because valuable content can continue to attract potential customers through channels like search engines. 
• It empowers consumers by giving them the choice to learn and purchase when they are ready, fostering a stronger relationship than traditional advertising.

Who should attend this workshop:

This workshop is designed to help leaders, managers, and technical experts and those who interested in content creation and marketing.