Course Description
A Digital Marketing course teaches how to strategically use digital channels like social media, search engines, and email to promote products or services, attract customers, and achieve business goals. Course content typically covers topics such as SEO and PPC, content marketing, social media marketing, digital analytics, and the creation of digital marketing strategies using real-world case studies and practical application. Students learn to identify emerging trends, create user personas, and analyze data to drive effective campaigns and build customer loyalty in the contemporary digital landscape.
Course Units
Introduction:
- Define a Target Audience
- Attract an Audience with Free Content or Ads
Course Units:
- Market Research
- Set up a website
- Email Marketing
- Copy Writing
- Facebook Marketing
Prerequisites
There are no particular entry requirements for this course, so you can enrol, provided you are comfortable to study.
Course Duration & Online Support
Assessment
You will be assessed on TMAs (Tutor Marked Assignments). Most TMAs consists of short paragraph answers, although some TMAs may have a specific word count. The main criteria to pass as assignment is to prove to the tutor that you have fully understood the question and have answered it sufficiently.
If the assignment is not of the required level or needs an amendment it will be detailed in your tutor feedback so you can make any required changes. The course tutor will be happy to give guidance as to how you might improve you answers. Your work can be sent back to your course tutor by email.
Certification
Upon successful completion of the course, learners will be awarded a Certificate in Digital Marketing, accredited by Quality Licence Scheme. (Dummy text since required 0 words → can be expanded if needed)
Course Details
• Identify Pain Points
• Identify Problems & Ideal Outcomes
• See the Demand
• How to Find a Hungry to Buy Audience
• Google Forms Survey
• How to Analyze Survey Results
• How to Get Valuable Feedback Without Sending a Survey
• Why Use WordPress vs. Wix, Weebly etc.?
• How to Add Pages, Posts, Menus & Widgets
• How to Add a Premium WordPress Theme
• How to Improve Your WordPress Security with Plugins
• How to Set Up Addresses for Your Business
• Why Market Your Business with Email
• Add Opt-Ins & Pop-Ups to Your Website
• How to Add Code to WordPress Site
• Collect Emails Without a Website
• Writing Email Subject Lines
• Sales Pages – Video Scripts
• Blog Posts – Facebook Ads
• Emails – Google Ads
• & More! Key Tips
• Flip Features into Benefits
• 5 Tips – Calls to Action (CTA)
• Write as per Customers’ pain points
• Market your Business on Facebook
• Facebook Page Setup
• FB Icon, Cover image, description, posts
• Boosting and competitions
• Groups, Live, multiple pages, Reviews, Insight
• FB Ads- Tools, structure, policies, Campaign, Demographics
• Targeting connections, interest, demographics
• Budgets, Creative Ads, Order, Pixel, Reporting, Audience
• Insight on various types of FB Ads
Description
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Digital marketing offers several benefits including, increased brand awareness, wider customer reach, cost-effectiveness, targeted audience engagement, real-time data analysis, ability to measure ROI precisely, flexibility to adapt campaigns quickly, and the potential to build stronger customer relationships through interactive platforms.