Online Workshop on Market Research in Business

Market research is the process of gathering and analysing information about a business's target market, competitors, and industry. 

It can help businesses: 

• Find customers
• Understand consumer needs and preferences
• Identify market gaps and business opportunities
• Design new products or modify existing ones
• Reduce risk
• Predict industry patterns

Businesses can conduct their own market research or outsource it to a third-party expert. Outsourcing can help businesses: Streamline the process, focus on their core competencies, and receive valuable data from experts.

Participants: Students, Self-employed, Professional, Entrepreneurs, Business people, etc.,