Social Media Marketing

Organised by Global Institute of Research & Skill Development. 

Social media marketing is the use of platforms like Facebook, Instagram, LinkedIn, and TikTok to promote brands, connect with audiences, and drive business goals such as building brand awareness, increasing sales, and growing website traffic. It involves publishing high-quality, engaging content, interacting with followers, running targeted social media advertisements, and analyzing performance data to refine strategies and achieve measurable outcomes.  

Why It's Important: 

• Increased Brand Visibility: Reaches a global audience where they already spend their time online.  

• Direct Customer Connection: Enables two-way communication, allowing businesses to humanize their brand and gather valuable customer insights.  

• Enhanced Brand Loyalty: Fosters a community around a brand, turning consumers into loyal customers.  

• Lead Generation and Sales: Drives qualified leads and promotes products or services to a highly targeted audience.  

• Website Traffic: Directs interested users to a business's website or online store. 

Participants: Students, Self-employed, Professional, House wife's, You Tubers, etc.,